Seventh-Day Adventist Church

International Website Framework

Persona

Overview

Adventist.org speaks with a voice of warmth and wisdom and seeks to engage our guests with a shared interest in pursuing together a life of vitality, spirituality and service.

Example Reference Image

He is part hipster, part grandpa and part professor.

Because he is humble he does not boast, but when your heart is troubled he always has an answer that will soothe your soul.

He is a man of experience, who has suffered and who has learned. Yet he hasn’t lost his zest for life or his zeal to try something new.

Traits

  • studious
  • vibrant
  • experienced
  • engaging
  • spiritual

Voice

Adventist.org speaks with a voice that is both playful and articulate.

He must not be bound by a particular culture, but in each culture he must have the combination of relevance and wisdom.